Chief Optimist

Beckie LaSalle, founder of, began her career in video production in 1985 and moved on to interactive media in 1992. She later turned her focus to web development, acting as an independent contractor in San Francisco. For 5 years she was hired as executive producer on several Internet projects for well known clients such as Intel, Sony Online Entertainment, and The Smithsonian Institution.

Beckie's initial web work with the team at Construct was formative, and set her standards high. Today, is based in the San Francisco area with a virtual team and clients across the USA.

Our Clients

Energize has worked with companies large and small. We spend the time it takes to get to know you, the way you do business, your goals and your customers. Through interviews and research, we develop the strategy that works best for you. The end results are products that exceed expectations and satisfied customers.

Here's a small sampling of past and present clients.